0.TradeShowChecklists - TRADE SHOW MANAGERS CHECKLISTS PACK COMPLIMENTS OF Copyright 2009 Writers Direct Group All Rights Reserved Distribution without


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J_fn7GcXee`e^7:_\Zbc`jk Xe[ <jj\ek`Xcj7GXZb`e^7:_\Zbc`jk TRADE SHOW MANAGER’S CHECKLISTS PACK COMPLIMENTS OF
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Copyright © 2009 • Writers Direct Group All Rights Reserved Ni`k\ij;`i\Zk>iflg%Zfd Distribution without cost is encouraged, provided credit is given to Writers Direct Group as the copyright holder and source of this information. To receive additional copies, contact Dave Egan at Writers Direct Group: [email protected]
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1 Ni`k\ij;`i\Zk>iflg%Zfd KiX[\7J_fn7DXeX^\i¾j7 GcXee`e^7:_\Zbc`jk Organizing your trade show program can be a complicated and stressful process. This checklist is designed to help you plan effectively without overlooking any of the tasks that could make things more complicated or expensive down the road. Having been part of hundreds of trade shows, we’ve gathered wisdom by seeing what show managers do right (and wrong), and we offer the best of those sug- gestions here, hoping you’ll benefit from this collective knowledge. SHOW NAME: _______________________________________ SHOW DATES: ______________________________________ SHOW LOCATION: ____________________________________ ()7DFEK?J o Determine which shows your company will participate in o Determine exhibiting objectives o Examine your current exhibit properties; decide whether you’ll need new, refurbished or upgraded architecture o Prepare your annual budget
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KiX[\7J_fn7DXeX^\i¾j7:_\Zbc`jkj7GXZb 2 Ni`k\ij;`i\Zk>iflg%Zfd o Determine size of exhibit spaces for specific shows o Select spaces for specific shows (determine how spaces are allocated: by seniority, association membership, etc., and plan accordingly) o Read contracts and exhibitor manuals carefully o Schedule payment and paperwork due dates (note “early bird” discounts) o Submit space applications and initial payments o _______________________________________________ o _______________________________________________ o _______________________________________________ 0 7DFEK?J o Develop (or refine) your marketing message o Determine how messaging will affect exhibit signage and graphics o Create plans for: o Pre-show marketing o Sales support materials o Lead management o Staffing o _______________________________________________ o _______________________________________________ o _______________________________________________
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KiX[\7J_fn7DXeX^\i¾j7:_\Zbc`jkj7GXZb 3 Ni`k\ij;`i\Zk>iflg%Zfd -7DFEK?J o Select exhibit-related vendors: o Exhibit builder o Transportation company o Installation/dismantle vendor o Live presentation writer/producer o Booth staff trainer o Produce or refurbish exhibit properties o Plan for in-booth presentations/demonstrations o Finalize exhibit design o Plan for show-related advertising (attendee guide- book, signage inside/outside exhibit hall, all the way up to taxi signage or special room keys at show hotel) o Make preliminary hotel arrangements o _______________________________________________ o _______________________________________________ o _______________________________________________ +7DFEK?J o Produce sales literature o Recruit booth staff o Produce signage/graphics o Finalize exhibit floor plan
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KiX[\7J_fn7DXeX^\i¾j7:_\Zbc`jkj7GXZb 4 Ni`k\ij;`i\Zk>iflg%Zfd o Identify promotional concepts: o Live presentation/product demonstration o Audio-visual programs o Give-aways (t-shirts, mouse pads, etc.) o Prizes (trips, TVs, etc. Tip: relate prize(s) to show messaging, whenever possible ) o Contact presentation writer/producer o Contact booth staff trainer o Choose hotel for show staff o Make preliminary reservations (Tip: overbook by 10%) 7 o
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  • Spring '14
  • DavidN.Ku
  • Management, Trade fair, Las Vegas, Nevada, booth staff, Writers Direct Group

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