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Chap. 9,10,11.doc - Questions CHAPTER 9 1. Describe...

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QuestionsCHAPTER 91. Describe circumstances when each of the five advertising functions described in the chaptermight be more important than the others.
2. Advertising is said to be “a deposit in the brand equity bank,” but only if the advertising is“strong.” Explain.
3. Even if an advertiser is willing to invest by advertising his/her brand online, they may faceconsumers using ad blocking software. What options do you suggest for advertisers that facethis challenge?
4. Provide an example of usage expansion advertising other than those illustrated in thechapter.

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Term
Summer
Professor
N/A
Tags
Advertising, brand manager

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