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Unformatted text preview: General Conclusions Stress safety issues and concerns Target tours for 45-65 yr. olds Target economic travelers of all ages Expand adventure tour offerings Focus Group Analysis-Program Focus Group General Statistics Two groups of 25 Average age 49 42% - men 58% - women 60% - professional 70% - college educated 40% - consider themselves to be “experienced travelers” 36% - travel abroad for pleasure at least once every two years...
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This note was uploaded on 04/17/2008 for the course COMP 101 taught by Professor Jones during the Spring '08 term at Friends University.
- Spring '08