PPT C-2 - General Conclusions Stress safety issues and...

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Focus Group Analysis-Findings Major Findings by Age 18-35 - look for adventure 36-49 - seek culture experiences 50-75 - desire to be safe and comfortable 45-70 - travel more than other age groups combined Focus Group Analysis-Trends Trends for American Tourists Concern for safety a high priority Middle East and Asian travel less popular European destinations more popular than Pacific Islands Trip destination correlated to trip length Focus Group Analysis-Conclusions
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Unformatted text preview: General Conclusions Stress safety issues and concerns Target tours for 45-65 yr. olds Target economic travelers of all ages Expand adventure tour offerings Focus Group Analysis-Program Focus Group General Statistics Two groups of 25 Average age 49 42% - men 58% - women 60% - professional 70% - college educated 40% - consider themselves to be “experienced travelers” 36% - travel abroad for pleasure at least once every two years...
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