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Notes 4-30-07 - Business Law Anti-Trust Law Price fixing =...

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Business Law 4/30/07 Anti-Trust Law Price fixing = anti-trust violation Loss Leader – keeping prices very low to build customer base (takes a loss at first) - Then they raise prices and keep customer base Patent – legal monopoly - can set prices anywhere they want Trademark – ex. McDonalds Golden Arches United States v. Microsoft Sherman Anti-trust Act Against Netscape, Java, etc. Sherman Act 1. Maintaining a monopoly through anti-competitive means -Intel compatible PC operating system 2. Acquiring a monopoly through anti-competitive means -internet browser market (Internet Explorer) 3. Illegal tying arrangement. -taking an inferior product and latching it to something everyone wants. 3 main claims the government is issuing Government finds evidence of violation of all 3. In order for liability to attach for attempted monopolization, a plaintiff generally must prove: (1) “that the defendant has engaged in predatory or anticompetitive conduct with 
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