MassMediaChap7 - Mass Media - Monday, October 30, 2006...

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Mass Media - Monday, October 30, 2006 Chapter 7 - Movies 1. Words of Wisdom - "It's hard to mix business and culture. Business is going to win." - Jeremy Thomas, British Film Institute I. Film Technology 1. 1889 celluloid, invented by Hannibal Goodwin, bought by George Eastman 2. Kinetoscope to Vitascope -- longer lengths projected without interruption (Edison) 3. George Melies and narrative film (1903 - The Great Train Robbery 1st narrative film) 4. Nickelodeon (silent film, "shorts") A, Drew working class folk; "Democracy's theater" B. Numbers of nickelodeons rise rapidly 5. Edison, Motion Picture Patents Company 1908 (aka "The Trust") 6. Eastman supplies film to Trust companies II. Adolf Zukor and William Fox 1. Founded Fox Film Corporation; defeated Edison's "Trust" 2. Vertical integration: production, distribution, and exhibition 3. Then produced their own oligopoly 4. Invented the Studio System (1920s) A. Created stars B. Helped create directors as "auteurs" 5. Block booking (control distribution) and test market new "stars" with little $$ risk
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This note was uploaded on 04/09/2008 for the course RIM 3000 taught by Professor Dougan during the Fall '08 term at Middle Tennessee State University.

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MassMediaChap7 - Mass Media - Monday, October 30, 2006...

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