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Unformatted text preview: Chapter 9 - Magazines- In the Age of Specialization I. Magazine of the "storehouse" A. From the French word magasin (meaning storehouse) B. Daniel Defoe's Review 1704 1. For elites 2. Political commentary 3. Looked like a newspaper C. Gentleman's Magazine , 1731 1. Samuel Johnson 2. Alexander Pope II. Colonial Magazines A. No middle class B. No widespread literacy C. Ben Franklin, in Philadelphia 1. General Magazine (1741) 2. Used privileged position as Postmaster (he didn't charge himself postage) D. By 1776, about 100 magazines in colonies III. Saturday Evening Post : Arrival of the National Magazine A. Founded by Charles Alexander and Samuel Coate Atkinson B. Longest running magazine in U.S. history (1821-1969) C. 1st magazine to appeal directly to women by focusing on "women's issues." D. 1st general interest magazine aimed at a national audience E. Norman Rockwell created 317 paintings for Post covers F. Key in the development of the modern national magazine IV. The National magazine...
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- Fall '08