MassMediaChap10 - Chapter 10 - Books - The Oldest Mass...

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Chapter 10 - Books - The Oldest Mass Medium "In 50 years today's children will not remember who survived Survivor ...but they will remember Harry [Potter]" - Anna Quindlen I. History of Print A. Papyrus (circa 2400 BC) B. Vellum (animal skins). ..Parchment C. Codex (bound materials cut into sheets and sewn together) D. In the 9th century AD the Chinese invent 1. block printing 2. paper-making technology 3. 1453 Gutenberg (produces determining historical influences over Western culture) E. Manuscript culture: Medieval church 1. illuminated manuscripts 2. book as reverential artifact 3. only some books recopied in scriptoria F. Development of popular literature 1. Ben Franklin imported Pamela (1744), the first novel reprinted and sold in colonial America 2. The Bay Psalm Book (collection of biblical psalms, 1640) G. Paperbacks (originated in Europe) by mid-1800s II. Modern Publishing A. Book industry is a $30 billion business and reflect the industry's categorization of types of books 1. Trade books A. Fiction B. Other popular writing C. Adult and juvenile divisions 2. Professional books (not for general consumer) 3. Textbooks
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This note was uploaded on 04/09/2008 for the course RIM 1020 taught by Professor Pondillo during the Fall '08 term at Middle Tennessee State University.

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MassMediaChap10 - Chapter 10 - Books - The Oldest Mass...

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