Ch.9.ppt - F07

Ch.9.ppt - F07 - Chapter 9: Memory Chapter 9: Memory Memory...

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Unformatted text preview: Chapter 9: Memory Chapter 9: Memory Memory Memory persistence of learning over time via the persistence of learning over time via the storage and retrieval of information storage and retrieval of information Video Video o Explicit Memory Explicit Memory o memory of facts and experiences that one can memory of facts and experiences that one can consciously know and declare consciously know and declare o hippocampus hippocampus- neural center in limbic system - neural center in limbic system that helps process explicit memories for that helps process explicit memories for storage storage o Implicit Memory Implicit Memory o retention without conscious recollection retention without conscious recollection o motor and cognitive skills motor and cognitive skills o conditioned responses conditioned responses Memory Memory Sensory Memory Sensory Memory Immediate, initial recording of sensory Immediate, initial recording of sensory information in the memory system information in the memory system Short Term Memory Short Term Memory Working memory Working memory activated memory that holds a few items activated memory that holds a few items briefly briefly (7 plus or minus 2 (7 plus or minus 2 ) ) Long Term Memory Long Term Memory the relatively permanent and the relatively permanent and limitless limitless storehouse of the memory system storehouse of the memory system Memory Memory Memory as Information Processing Memory as Information Processing analogy computer analogy computer Encoding Encoding : write to file : write to file Storage Storage : save to disk : save to disk Retrieval Retrieval : read from disk : read from disk Flashbulb Memory A unique and highly emotional moment may give rise to a clear, strong, and persistent memory called flashbulb memory . However, this memory is not free from errors. President Bush being told of 9/11 attack. Ruters/ Corbis Encoding Encoding Automatic Processing Automatic Processing Some information (route to your school) is automatically processed unconscious encoding of information unconscious encoding of information Effortful Processing Effortful Processing However, new or unusual information (friends new cell-phone number) requires attention and effort....
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Ch.9.ppt - F07 - Chapter 9: Memory Chapter 9: Memory Memory...

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