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Ch.10.ppt - F07

Professor just because would be there are more truck

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Unformatted text preview: ere are more truck drivers than such professors. An Ivy league professor or a truck driver? Heuristics Representativeness Heuristic rule of thumb for judging the likelihood of things in terms of how well they seem to represent, or match, particular prototypes may lead one to ignore other relevant information The Base-Rate Fallacy Representativeness Heuristic If you meet a slim, short, man who wears glasses and Probability that that person is a truck driver is far greater likes poetry, what do you think his profession would be? than an ivy league professor just because there are more truck drivers than suc...
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