2-5-08 - 2/5/08 Media Management and Organization FCC is...

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2/5/08 Media Management and Organization FCC is putting rules in place to what cable companies must carry while the country is moving from analog to digital. What are the issues that are on media managers minds now? - the internet (impact on viewing habits and on advertising) - constant changes in technology (specifically DTV) Analog TV - Over the air television (antenna) Down converting - from digital to analog Net neutrality - everyone should have equal rights to the internet, free access. tiering - making different offers where the cost increases. a station group is a group that owns local tv and radio stations. May or may not be a network. Called station groups because they own stations. 2/7/08 Next paper due - "The Real World" 1st part - Topic Submission - short submission of what you want to talk about to plan what you are writing on. Has to be a specific media company and a specific issue. (Writer's strike effecting NBC and Bill Lawrence (scrubs)) (record label dealing with music being
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2-5-08 - 2/5/08 Media Management and Organization FCC is...

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