Lecture7A

Lecture7A - Communication Studies 10 Lecture 7A February...

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Communication Studies 10 Lecture 7A February 19, 2008 CS Major Meeting Wednesday, February 27 2:00 Royce 352 Newspapers Changes in the role of newspapers Timeliness factor of newspaper (multiple editions of the newspaper within one day: extra extra read all about it, hot off the press!) but eventually were no longer the fastest medium , but people started to look elsewhere for headlines Taken over by broadcast media like the radio or television news Newspapers had to focus on other things and turned to investigative reporting and interpretation and analysis , going into greater depth and detail o Take one story and really develop it through multiple issues or even years to produce o This is something that television doesn’t do well People get the gist from television but they go to newspapers for more background information (newspaper circulation skyrocketed after 9/11) Newspapers have better display of what’s going to be in there and then you can select what you’re going to read unlike television Newspapers are better at local community reporting (e.g. births, deaths, marriages, what’s for sale, etc.) Not just news coverage : they also brought information about lifestyle, fashion, food, entertainment, health o Comics are the most popular and Business is the least read Three Concerns Regarding the Newspaper
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1. Decline in advertising revenues Craigs List, National advertising has become increasingly popular 2. Decline in readership Fewer people reading the newspapers through the decades, Decline of about 2% a year (San Francisco Chronicle, LA Times, Boston Globe particularly) Average age of newspaper reader is 54 Fewer than 20% of people in their 20s read the newspaper (hard copies) Advertisers pay a lot more to get their ads in hard copy versus online (for every $1 to print, its just 5 cents to advertise online) Trying to attract younger readers: bigger pictures, shorter articles, news you can use Younger readers tend to spend significantly less time reading it Small town and small suburban newspapers have not declined 3. Emerging world of electronic communication, particularly the internet The majority of newspapers have online editions Prevent readers to go to other online sources, including those that have television More efficient for things like classified ads (a large source of revenue) Going online doesn’t cost much (minimum investment) Online editions makes newspapers more timely and
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faster More and more people read their news online, especially younger people This raises the question of the quality—more superficial and not as in depth when it’s online Online papers encourage their reporters to have audio feeds, blogs, video feeds, ways for readers to
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Lecture7A - Communication Studies 10 Lecture 7A February...

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