Coverpaper-final

Coverpaper-final - The Sickening Image of Advertisements...

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Magazines are a gold mine for advertisers. It seems every page consists of an ad of some sort and the same product every three pages. What makes advertisements so appealing to their consumers? Perhaps the way their ad is portrayed in words, vibrant colors, and beautiful people claiming anyone who uses this product can be beautiful too. Cover Girl conveys their models to look more beautiful than average, so their consumers will buy their products to look beautiful too. Since Cover Girl targets teens into early twenty’s, the advertisers should depict images to relate to that age group. A super model is most often someone that a teenage girl looks up to. Nikki Taylor, for example, is a well known model for Cover Girl. She is wearing a lipstick that gives her lips a plump, moisturized, glossy lip color. Most female teenagers will look at this ad and begin to judge their own lips for not having the same affect. This initiates a low self-esteem and the girl will look for anything to enhance their looks. Fifteen year old Haley says, “I first saw the ‘Venus Razor’ commercial three or four months ago. It was the one with at least twenty beautiful, slender, women lying on a tropical beach all in bikinis. The first thought that plopped into my head as I lay on the couch was, ‘I wish I looked like that’” (http://www.snn-rdr.ca/snn/2002nov/ advertising.html). Even though girls look for anything to enhance their looks, not even their own friends or family can change how they feel, “a result the girls may feel that they are not trendy and when they go out with their friends they may have less confidence in their appearance” (http://www.coursework.info/i/7347.html). They look down on themselves and think of the thin, nicely dressed model they saw with the full, lush lips featured in the
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Coverpaper-final - The Sickening Image of Advertisements...

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