information_technology_-_big_data - 1 INFORMATION...

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1 INFORMATION TECHNOLOGY: BIG DATA Professor Name Date
2 Executive Summary This paper aims to discuss the significance of big data analytics in today’s competitive world. Further it analyzes the significance of big data in retail industry and how it facilitates organizations to gain competitive advantage. Big data is an embryonic phrase that illustrates any capacious sum of planned, semi-structured and unstructured data that has the prospective to be considered for information. Big data is the union of supplementary data from additional sources than we have ever perceived; it furthermore characterizes an edifying shift in the approach retailers unite with consumers in a consequential manner. This upshot impact of big data is what formulates it a business necessary and why retailers across the world are leveraging it to make over their progressions, their organizations and, shortly, the whole industry.
3 TABLE OF CONTENTS Executive Summary ------------------------------------------------------------------------ 2 Introduction --------------------------------------------------------------------------------- 4 CASE STUDY: Alana’s Retail Clothing House --------------------------------------- 5 – 7 PART: B – TIME WARNER CABLE ------------------------------------------------- 8 -11 REFERENCES ---------------------------------------------------------------------------- 12
4 Introduction Big data is an embryonic phrase that illustrates any capacious sum of planned, semi-structured and unstructured data that has the prospective to be considered for information. Big data is the union of supplementary data from additional sources than we have ever perceived; it furthermore characterizes an edifying shift in the approach retailers unite with consumers in a consequential manner. Retailers that are seizing assistance of Big Data’s prospective are harvesting the rewards. They’re competent to utilize data to successfully arrive at consumers through the accurate channels and with messages that reverberate to exceedingly besieged addressees. For retailers contending in an industry with lean margins, exploiting the accurate data and smart scrutiny will escort to superior commitment, more trustworthy clientele and an aggressive advantage.
5 CASE STUDY: Alana’s Retail Clothing House Retailers can utilize Big Data to elevate its business and product assortment. Big data endows with a lot of information on consumers’ inclinations, that information is then employed to formulate procuring pronouncements that ultimately facilitates retailers to perk up its sales by augmenting the alteration speed of browsing to purchases, by demonstrating those products on its website that the consumers desires. The stratagem has moreover enabled retailers to perk up its margin by plummeting inventory expenditure. Retailers can utilize Big Data to enhance sales. Big data facilitate retailers to enhance their store displays by installing latest technology and paraphernalia, and fabricate its data management competence to formulate the promotion more tailored.

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