Mass Media Basics Media Literacy Study Guide

Mass Media Basics Media Literacy Study Guide - MCO 120...

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MCO 120: Media and Society Walter Cronkite School of Journalism and Mass Communication | Arizona State University Instructor: Kelly Roach, Faculty Associate Mass Media Basics & Media Literacy Study Guide 1. Who is Johannes Gutenberg and what did he invent? A metal worker living in Mainz, Germany in the mid 1400s. He invented a movable type and the typemold. 2. What factors contributed to the development and success of the Penny Press? Benjamin Day’s creation of newspaper “The Sun”, Gutenberg’s inventions, industrial revolution 3. What was the first form of electronic mass communication? The first telagraph line from Baltimore to DC 4. The internet is a channel for what levels of communication? Mass media 5. What are the components of the Transmission model of communication? Sender, message, channel, reciever 6. What is the Transmission model of communication? A dated model that is still useful in identifying the players in the mass communication process. 7. What is the definition of mass communication? is the pinnacle of the communication pyramid; it is a society-wide communication process in which an individual or institution uses technology to send messages to a large, mixed audience, most of whose members are not known to the sender. When an individual or institution uses technology to send a message to a large, mixed audience, most of whose members are not known to the sender.
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