Business 020--GM exam review

Business 020--GM exam review - General Management Exam...

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Unformatted text preview: General Management Exam Review Wednesday, April 23, 9:00am - 1:00pm Confirm your exam room GM Framework Overview ! Want Analysis " Owners personal objectives, implications " Business objectives, implications ! Need , External Analysis " PEST implications " Consumer analysis implications " Competitive analysis implications " Trade/Distribution Chain analysis implications ! Can , Internal Analysis " Implications of Strengths & Weaknesses: Finance, Marketing, Operations, HR ! Competitive Advantage , Sustainability, Barriers to Entry Management Preferences Company Analysis STRATEGIC DECSION MAKING Industry Analysis Need to do Can do Want to do Strategic Choices PEST Competition Consumers Distribution Finance Marketing Operations Human Resources Motivations Aspirations Risk Tolerance Want Analysis ! What do the business owners want to do? How do these wants compare to the alternatives to be considered? ! What are their personal goals? " How will this impact your final decisions? (implications) ! What are the goals for the business? " How will this impact your final decisions? (implications) Need Analysis external environment ! PEST implications ! Political implications " What impact will government regulations have on the business? How will this impact your decisions? ! Economic implications " What impact does the state of the economy have on the business? How will this impact your decisions? ! Social (Consumer trends) implications " What impact do consumer demands have on the business? How will this impact your decisions? ! Technological implications " How will technological developments impact the business? How will this impact your decisions? ! KSFs? Need Analysis Customer Analysis ! Customer Analysis, implications " Consumer Segments, Customer Profiles ! Who are they? What do they want?, Why do they buy? " Ensure you are developing strong implications ! WHY are the case facts important? ! HOW do they influence your decision? For which options? ! What are the implications for your decisions? " What does the company have to do to attract their target market? (KSFs) Need Analysis Competitive Analysis ! Competitive Analysis, implications " Direct Competition ! What are their strengths? ! What are their weaknesses? " Indirect Competition ! What are their strengths? ! What are their weaknesses? ! What does this mean to the company? " What are the threats and opportunities? " What does the company have to do to remain a successful competitior? (KSFs)...
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Business 020--GM exam review - General Management Exam...

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