This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: Economics 3551-ONLINE Managerial Economics and Business Strategy Spring 2008 Readings from the text: Richard B. McKenzie and Dwight R. Lee, Microeconomics for MBAs: The Economic Way of Thinking for Managers (Cambridge: Cambridge University Press, 2006). ISBN-10 0-521-85981-6 Two Notes about the textbook: 1) Dont be intimidated by the title - the textbook is not for MBA classes; it is about the microeconomics that MBA students and business managers need to know. 2) This is a very rich textbook that is written in a very accessible style without excess model building. That is the good news; the bad news is that, in my opinion, it is organized rather poorly, especially for a quarter course. I will endeavor to correct for this in the reading assignment. The chopping and moving (and there is a lot of both) are part of this adjustment. Tentative List of Course Readings from the Text: (Subject to Change with Notice) Note: The dotted lines indicate a tentative division of the readings into the six...
View Full Document
This test prep was uploaded on 04/17/2008 for the course ECON 3551 taught by Professor St.clair during the Spring '08 term at CSU East Bay.
- Spring '08