Quiz 2
Question 1Because of technology-enabled product development, product life cycles are much shorter now, and companies are constantly reiterating and thinking of new ideas. Which “crack in product centricity” captures this?
Your AnswerScoreExplanationCommoditizationCorrect 1.00GlobalizationSaturationInnovationTotal
1.00 /
1.00
Question 2Which of the following is NOT a crack in the product-centric approach?
Total
1.00 /
1.00
Question 3Which of the following is not true about direct marketing?
Your Answer
Score
Explanati
on
It aims to determine marketing communication based on past
purchases
It allows companies to know who their customers are and what they
buy
It determines and leverages combined customer value
The individual customer is the unit of analysis
Inorrect 0.00
Total
0.00 /
1.00
Question 4Which of these retailers would Professor Fader describe as highly customer centric?
Correct 1.00
Total
1.00 /
1.00
Question 5What is the correct definition of customer centricity?
Your Answer
Score
