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Quiz 2Question 1Because of technology-enabled product development, product life cycles are much shorter now, and companies are constantly reiterating and thinking of new ideas. Which “crack in product centricity” captures this?Your AnswerScoreExplanationCommoditizationCorrect 1.00GlobalizationSaturationInnovationTotal1.00 / 1.00Question 2Which of the following is NOT a crack in the product-centric approach?
Total1.00 / 1.00Question 3Which of the following is not true about direct marketing?Your AnswerScoreExplanationIt aims to determine marketing communication based on past purchasesIt allows companies to know who their customers are and what they buyIt determines and leverages combined customer valueThe individual customer is the unit of analysisInorrect 0.00Total0.00 / 1.00Question 4Which of these retailers would Professor Fader describe as highly customer centric?
Correct 1.00Total1.00 / 1.00Question 5What is the correct definition of customer centricity?Your AnswerScore