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PRELIM_PRIMA_SHS-Workbook.pdf - Tanauan Institute, Inc. –...

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Tanauan Institute, Inc.Senior High School DepartmentSubject:Topic:Session:Page | 1Social NeedsSafety NeedsPhysiological Needs / Basic NeedsTANAUAN INSTITUTE, INC.Senior High School DepartmentModified Learning Scheme: WorkbookPrinciples of Marketing1stSemester, S.Y. 2021-2022Subject Teacher:Rodelyn M. AlianzaMarketing DefinitionMarketingis the activity, set of institutions, and processes for creating, communicating,delivering, and exchanging offerings that have value for customers, clients, partners, and societyat large.(Most people think as marketing as selling and for others it is advertising. In reality, selling andadvertising are just two of the many activities involved in marketing. Marketing activities includeassessment of wants and satisfaction of current and would-be customers, design andmanagement of product offerings, determination of prices policies, development of distributionstrategies and communication with current and possible customers.)Understanding the Marketplace and Customer Needs1.Needs a human need is a state of felt deprivation.Abraham Maslow’s Hierarchy of Needs-Level of needs that motivates a person into actionSelf- Actualizationachieving one’s full potential, including creative activities.Esteem Needsprestige and feeling of accomplishmentSocial Needsbelongingness and love need, intimate relationship, friendsSafety Needssecurity, safetyPhysiological Needsfood, water, warmth, rest2.Wants - a human want is something that a person desires to have.3.Demandsare also human wants that are supported by buying power.Self-ActualizationNeedsSelf-Esteem Needs
Tanauan Institute, Inc.Senior High School DepartmentSubject:Topic:Session:Page | 24.Exchangemarketing occurs when the buyer and seller trade something of equalvalue. Both the buyer and the seller have gained something that satisfied their unmetneeds.5.Marketthe market is composed of both people with desire and ability to buy aproduct or services.

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Term
Fall
Professor
Mark Andrew Rimas
Tags
Marketing, Senior High School Department, Tanauan Institute

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