This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: act of communication F. Symbol-something which stands for, or represents, something else the thing the symbol stands for is called it's referent G. High correspondence (or High C)-there is a clear correspondence between the symbol and the thing it represents, you do not have to know how to read to a particular long, or read at all, to understand it because the photo looks like what it represents H. low c-there is no correspondence between the symbol and the referent I. Low C- symbols require the receivers to use more imagination; high C symbols have higher emotional impact...
View Full Document
- Spring '07