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Student Name:Turgunov UmidjonStudent Number:B2005380Course:Foundation YearModule Code and Title:Introduction to Business and ManagementModule Leader:Mr Koh Hong JohnModule Tutor:Dr.Maget Al-DubaiAssessment:Individual Assignment (Replace for Exam)Due Date:18 January 2021Date Submitted:29 December 2020Weighting within Module:70%ALL MARKS ARE PROVISIONAL AND ARE SUBJECT TO CHANGE UNTILCONFIRMED BY THE EXTERNAL EXAM BOARDComments from Internal Examiner (Name):Strengths:Weaknesses:Areas of Improvement:Provisional Mark out of 100:ALL MARKS ARE PROVISIONAL AND ARE SUBJECT TO CHANGE UNTILCONFIRMED BY THE EXTERNAL EXAM BOARDPlease stateIndex Number:
Table of contentIntroduction………………………………………………………………………………….3Different influencing factors on a consumer’s buying decision process for thatservice .…………………………………………………………………………………….....4Consumer needs and motivation; personality and perception; consumer attitude andlearning……………………………………………………………………………………….4Motivation……………………………………………………………………………………4Learning and Socialization………………………………………………………………….5Consumers acquire…………………………………………………………………………..6Attitudes and Beliefs………………………………………………………………………....6Personality……………………………………………………………………………………6Red Lions Hotel Corporation’s marketing mix elements and its marketing strategy…..7Conclusions and Recommendations...………………………………………………………8Reference…………………………………………………………………………………9-10
IntroductionThe buyer decision approach seeks to consider the perspective of consumers when decidingwhat to buy as well as what to buy. The outcomes of purchasing choices can influence a widerange of components.Some of these elements are explicit in the circumstances of the purchase: what exactly do youbuy for which event? To each human, various components are explicit: the experience,inclinations, character, inspirations, and financial status of a person. Because no two entitiesare actually indistinguishable, it is impossible to predict how a final purchase decision caneventually mold the tangled snare of impacting materials.For Red Lions Hotel corporation, there is an increased demand from managers and industryexperts to see how guests select hotels to stay in as well as what are complex aspects thatwin, because of the heavy growth of the hospitality industry as well as hotel area recently, acomprehension of elements provides a more full view of the customer's brain. As you studywhat impacts choices for your specific objective fragment, item class, brand, as well seriousset, you may utilize these affecting variables for your potential benefit. What you state toclients, the words you use, the individuals who state them, the images they propose thesethings may interface back to that trap of affecting variables at work in a buyer's brain.

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Marketing, Decision Making, Decision making software, Red Lions Hotel, Red Lions Hotel Corporation

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