Marketing Plan Bus 103 Final Paper - Shim 1 Irene Shim Bus 103 Marketing Plan for Nike Section 25 Shim 2 Table of Contents I Executive Summary.3 II

Marketing Plan Bus 103 Final Paper - Shim 1 Irene Shim Bus...

This preview shows page 1 - 3 out of 18 pages.

Shim Irene Shim Bus 103 Marketing Plan for Nike Section 25 1
Image of page 1
Shim Table of Contents I) Executive Summary…………………………………………………………………………………………...3 II) Financial Overview…………………………………………………………………………………………...4 III) Current Market Situation…………………………………………………………………………………….4-9 a) Market Description……………………………………………………………………………...4-5 b) Product Review………………………………………………………………………………….6 c) Competitive Review……………………………………………………………………………..6-9 d) Channels and Logistics Review……………………………………………………………… .... 9-10 IV) Strengths, Weaknesses, Opportunities, and Threat Analysis………………………………………………...10 a) Strengths…………………………………………………………………………………………10-11 b) Weaknesses……………………………………………………………………………………...11 c) Opportunities…………………………………………………………………………………….11 d) Threats…………………………………………………………………………………………...12 V) Objectives and Issues………………………………………………………………………………………….12-13 a) First Year Objectives……………………………………………………………………………..12 b) Second Year Objectives……………………………………………………………………… ..... 12 c) Issues……………………………………………………………………………………………..13 VI) Marketing Strategy………………………………………………………………………………………...…13-15 a) Product………………………………………………………………………………………...…13 b) Price…………………………………………………………………………………………...….14 c) Place…………………………………………………………………………………………..…..14 d) Promotion……………………………………………………………………………………...…14-15 e) Position……………………………………………………………………………………...……14-15 f) Marketing Research……………………………………………………………………………...15-16 VII) Action Programs…………………………………………………………………………………………..…16-17 VIII) Budgets……………………………………………………………………………………………………...16
Image of page 2
Image of page 3

You've reached the end of your free preview.

Want to read all 18 pages?

  • Winter '11
  • Jasso
  • Athletic shoe, Nike, Inc.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture