Audience+Identification

Audience+Identification - Audience Analysis &...

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Unformatted text preview: Audience Analysis & Identification Introduction Audience Analysis is important because listeners tend to evaluate the speech based on their own rather than the speakers attitudes, beliefs, and values. To gain their attention, You need to speak their language. Introduction What is Audience Analysis ? The process of gathering and analyzing information about your listeners with the explicit aim of adapting your message to the information you uncover. Audience Perspective Adopt the Audience Perspective: Seeing the things from the target audience point of view. Target Audience = those individuals within the broader audience whom you are most likely to influence in the direction you seek. Audience Perspective To adopt the Audience Perspective 1- Who they are? 2- Topic 3- You, Speaker 4- Occasion Audience Perspective To gain understanding of you audience you need to:- Assess their feelings toward the topic of the speech (their attitudes, beliefs, values) - Assess their feelings toward YOU, the speaker (Audience are more open to listen to someone they like, trust or respect than to someone they dont)- Assess their feelings toward the occasion (Audience state of mind, mood and expectations when they attend to the speech) Audience Perspective Audience is usually analyzed on two levels: 1- Demographics 2- Psychographics 1- Target Audience Demographics Demographics = the statistical characteristics of a given population. The main demographics that are mostly studied: 1. Age 2. Gender 3. Ethnic or cultural background 4. Socio-economic status (income, occupation, education) 5. Religion 6. Political affiliation Demographics 1. Age- Each age group brings with it its own concerns, its psychological drives and motivations For example, Adolescence: quest for identity Early Adulthood: careers and relationships Middle years: stable career, children, family 65 and older: retirement - Generational identity: people of same generation share relatively a familiarity with significant personalities, and local and world events Demographics 2. Gender Decide whether your target audience is males and females, females alone, or males alone....
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Audience+Identification - Audience Analysis &...

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