Tender Care Disposable Diapers Case Analysis
Rocky Mountain Medical Corporation Diaper Market Key players Main factors 3 Strategies Diaper Rash Special Occasion Head on Case Overview
Strategy Diaper Rash Special Occasion Head On Strength - Emotional Angle - Low marketing cost - Expert approval - Highest margin - Certification - Less risk - Easy to launch - Larger reach - No delay in launch - Less chances of imitation Weakness - Cost of free sample - No OTC - Cost of manpower - Time lag to launch - Limited market scope - High marketing cost - Low contribution margin - High marketing cost - Loss of price competitiveness - No differentiating factor Swot analysis
SWOT(Contd.) Strategy Diaper Rash Special Occasion Head On Opportunity -Early break in FDA approval -No competition in near future -High growth rate -Possible market leader -High growth rate -High growth rate Threat -FDA approval -Consumer acceptance unsure -Overproduction -Established players in market -High switching cost -Whole sellers pocketing margin
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