MKT 333 Final Exam Review Guide Prepared 11 (1)

MKT 333 Final Exam Review Guide Prepared 11 (1) - MKT 333...

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MKT 333 Final Exam Review Guide Prepared 11/23/14 for Final Exam Date: 12/8/2014 10AM - 12 PM (This is a guide and may not include all test material.) Chapter 15 - Retailing : ownership types; differentiating factors - service, product variety, price; store types - department, specialty, supermarket, convenience store, drugstore, discount, restaurants; non- store - vending, direct, electronic, shop-at-home networks, m-commerce; retail marketing strategy; interactivity, pop-up shops, store-in-a-store Chapter 16 - Promotional Planning for Competitive Advantage : promotion strategy; competitive advantage; communication types; communication process; informing, persuading, reminding; promotional mix; promotion goals - attention, interest, desire, action (AIDA); integrated marketing communications; promotional mix factors - nature of product, PLC stage, target market, buy decision type, funding, push or pull Chapter 17 - Advertising & Public Relations : advertising effects - market share, consumers, diminishing
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