ENVIROPRENEURIAL MARKETING STRATEGY.docx - ENVIROPRENEURIAL...

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ENVIROPRENEURIAL MARKETING STRATEGYA marketing strategy is a company's overall game plan for reaching out to prospective customersand converting them into clients of their products or services(Tournois, 2014). A marketing planincludes the value proposition of the organization, important brand message, statistics on targetconsumer demographics, and other high-level aspects(Conejo, 2013).A coherent marketing strategy should focus around the firm's value proposition, which conveysto customers what the firm stands for, how it functions, and why they should do business with it.This gives marketing teams a framework to use for campaigns involving all of the company'sgoods and services.Enviropreneurial marketing techniques are characterized as incorporating environmental issuesas well as entrepreneurial aspirations into marketing policies and procedures(Menon and Menon,1997).Concerns over the environment have begun to affect the terrain in which multinational
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Term
Fall
Professor
Kofi Kwarteng,
Tags
Marketing, Environmentalism, Menon, ENVIROPRENEURIAL MARKETING STRATEGY

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