66 Web Enabled Marketing.pptx - Web Enabled Marketing most...

Web Enabled Marketing
(most of the points are discussed in module 5)

Web Enabled Marketing
•
Web Enabled Marketing or Web marketing or Online marketing
or Internet marketing is the process of using the Internet to
market the business. It includes the use of social media, search
engines, blogging, videos, and email.
•
Web marketing takes your message to the big wide web. With
tons of people using the internet every day, there are huge
opportunities to get your product or service in front of people
who need or want it.

Benefits of Web Enabled Marketing
•
Web marketing is cost-effective
•
cheaper and more targeted than radio, television, or print
ads
•
Web marketing is focused
•
allows you to target the specific demographics of your
customer
•
Set your message to show up on websites your prospects
are likely to visit, be visible to certain industries and
geographic locations, and even target by age or education
range in some cases
•
Web marketing builds relationships.