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61 Introduction to International Marketing Management.pptx...

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Module 6International Marketing ManagementIE462 Marketing Management
Introduction toInternational Marketing Management
International MarketingIt refers to marketing carried out by companies overseas or across nationalborderlines.The performance of the business activities that direct the flow of a company’sgoods and services to consumers or users in more than one nation for profit.It refers to the firm-level marketing practices across the border includingmarket identification and targeting, entry mode selection, marketing mix, andstrategic decisions to compete in international markets.
International Marketing Management: OverviewAccording to American Marketing Association(AMA), Internationalmarketing management is the multi national process of planningand executing the conception, pricing, promotion and distributionof ideas, goods, and services to create exchanges that satisfyindividual and organizational objectives.

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