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Unformatted text preview: global warming, and that the public can help fight global warming by purchasing a hybrid. Toyota doesnt have to be spending so much money advertising this particular vehicle in this specific area of the United States, when they can use these funds to advertise a much more desired car in this area and create more profit. By advertising this vehicle it shows this companys commitment to preserving the environment. I feel that this companys decision was ethically moral and shows that it is possible to help the environment and simultaneously turn an incredible profit. The proof lies in the fact that the Prius sales are far above the target number the company set up. Chon, G. (2007, October 3). Toyota Tries to Sell Priuses Where Tractors Are Sexy. The Wall Street Journal pp.B1,B12....
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- Fall '07