MMGP Background Information Group Week 2

MMGP Background Information Group Week 2 - Running head...

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Running head: MMGP Background Information Week 2 1 MMGP Background Information Week 2 Demetria Barlow Linda Galvez Kenneth Melick James Pipes Michael Saccocio Tyra Weathersbee Liberty University BUSI 520 Section B02
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MMGP Background Information Week 2 2 Description and History Playstation 4 Release Announcement The Playstation 4, made by Sony, was released in 2013, and was immediately thrust into the spotlight of the world’s gaming community. Before its initial release, however, Sony announced its new creation at an unveiling event. Right away, according to Nicholas Godfrey of Metro Magazine, Sony laid out its marketing plan to those who were interested in the console by telling them that this would change what means to play video games. “…it felt as though Sony weren’t just selling a console, they were selling an identity – the identity of being a ‘gamer’” (Godfrey, 2013). Godfrey continues to say that Sony announced this new gaming console would have more processing power, more RAM, and improved graphics (Godfrey, 2013).
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  • Spring '12
  • n/a
  • Management, Sony corporation, Video game console, PlayStation 3, PlayStation 4, MMGP Background Information

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