535172399-Cusstomer-Centric.docx - A great customer...

A great customer experience doesn’t start and end with a company’s front-line, customer-facing staff. Excellent
communication between back-office and front-office employees plays a pivotal role in a smooth running business
operation. Even though back-office don’t occupy the final link in that chain – the one that’s directly in contact with
the end customer – the point is that every link, upstream and downstream, needs to be strong and solid if the
business has any hope of impressing its clientele.
 The marketers who arm salespeople with effective communication materials.
 The human resources staffs who help team leaders hire customer-oriented talent.
 The IT experts who develop and maintain the systems on which service representatives rely.
 The finance professionals allocated resources accordingly.
1/ Invoices – workflow approval – send to scanning center
3/ Boost social media presence: Focus on building social communities around your brand. Also, make sure that
Facebook, LinkedIn, and other social media pages are leveraged to hear customer feedback and also to provide
insight into potential R&D and new product/service offerings. This means making sure this information is shared
with appropriate business units. You can promote and market customer satisfaction success stories and their
impact on the company’s performance.