Marshall Case 3 Generations - Generational Marketing and the Impact of Social Media PART 1 Generational Marketing STUDENT NAME The table below has space

Marshall Case 3 Generations - Generational Marketing and...

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Generational Marketing and the Impact of Social Media PART 1: Generational Marketing STUDENT NAME: The table below has space for 10 characteristics that distinguish among these 3 generations. Eight characteristics have been identified; you must identify 2 others. Complete the information for each characteristic & generation; make sure to provide source of data (if appropriate). CHARACTERISTIC Baby Boomers Generation X Generation Y/ Millennials Date of Birth Born 1946-1964 Born 1965-1976 Born 1977 – 1998 Market Size 80 Million 51 Million 75 Million Size of US Population 38.8% 24.8% 36.4% Income Considered a Status Symbol Means to an End Today’s Payof Relationship to Technology The Microwave Handheld (Cell Phones, PDA’s, Bluetooth) Ethereal - Intangible Relationship to Family & Friends Mother stayed home Children seen “special” Latch-Key Kids Dual Income Families Merged Families Coddled Kids (Awarded for participation, avoid hurt feelings) Relationship to Work & Workplace Time equals Authority, workaholics, skills are needed for success, but ethic more important. Skeptical, & will repeatedly test authority, project oriented, ethic not as important as skills Will test authority, but seeks when in need of guidance, efective but give 0 overtime, view work as filling free time, motivated by learning Media Preferences Touch-tone phones, Cell Phones, Internet, Picture
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(Be specific) call anythime Call only at work Phones, Email Education A Birthright A way to get there.. An Incredible Expense Motivated By Being Valued, Needed Money Freedom, Removal of Rules, Time Of Working with Bright People, Time Of ASSIGNMENT: PART 1: Generational Marketing Executive Summary (2 pages ) Given the data you’ve accumulated in the chart above and other information gathered from
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