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Generational Marketing and the Impact of Social Media PART 1: Generational MarketingSTUDENT NAME: The table below has space for 10 characteristics that distinguish among these 3 generations. Eight characteristics have been identified; you must identify 2 others. Complete the information for each characteristic & generation; make sure to provide source of data (if appropriate).CHARACTERISTICBaby BoomersGeneration XGeneration Y/MillennialsDate of BirthBorn 1946-1964 Born 1965-1976Born 1977 – 1998Market Size80 Million 51 Million75 MillionSize of USPopulation38.8%24.8%36.4%IncomeConsidered a StatusSymbolMeans to an EndToday’s PayofRelationship toTechnologyThe Microwave Handheld (CellPhones, PDA’s,Bluetooth) Ethereal - Intangible Relationship toFamily & FriendsMother stayed homeChildren seen“special” Latch-Key KidsDual Income Families Merged FamiliesCoddled Kids(Awarded forparticipation, avoidhurt feelings)Relationship toWork & WorkplaceTime equalsAuthority,workaholics, skills areneeded for success,but ethic moreimportant.Skeptical, & willrepeatedly testauthority, projectoriented, ethic not asimportant as skillsWill test authority,but seeks when inneed of guidance,efective but give 0overtime, view workas filling free time,motivated by learningMedia PreferencesTouch-tone phones,Cell Phones,Internet, Picture
(Be specific)call anythimeCall only at workPhones, EmailEducationA BirthrightA way to get there..An Incredible ExpenseMotivated ByBeing Valued, NeededMoneyFreedom, Removal ofRules, Time OfWorking with BrightPeople, Time OfASSIGNMENT:PART 1: Generational Marketing Executive Summary (2 pages)Given the data you’ve accumulated in the chart above and other information gathered from