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Unformatted text preview: information about the airline should be provided. 2) Persuaders are trying to reach audiences through the actual television or movies that they watch. They partner up or pay to have their product featured in the media. Absolut Vodka actually had Sex and the City build a whole show around their product. This is called branded entertainment. Critics worry that as advertisements become integrated into media, the results will become even more homogenous and the new level of clutter will have to be transcended once again....
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This note was uploaded on 04/17/2008 for the course MC 2525 taught by Professor Song during the Spring '07 term at LSU.
- Spring '07