Ilrob122November26 - Ilrob122 Change in Organizations I....

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Ilrob122 November 26, 2007 Change in Organizations I. Creativity as a source of change a. Case Example: Post-It Note i. New use for a failed adhesive ii. Resulted in 4 new product lines and hundreds of millions of dollars in revenue iii. Rescued 3M from financial ruin b. What is creativity i. Assumptions: 1. Creativity is positive 2. People who produce creative products are unique 3. Creative objects have value ii. Current view of creativity 1. Traced to the rise of capitalism 2. Idea that strangeness and novelty give an object value- Michel de Montaigne, 1580 a. Governments began to offer prizes for novel inventions b. Britain began to offer patents in 1623 and copyrights in 1710 c. Implications: i. Individuals produce creative objects ii. Creative objects have value iii. Defining creativity 1. An idea that is both novel and useful- creativity defined by the product itself 2. Divergent creativity- a. Entirely new principal or assumption b. Example: Invention of mass production 3. Incremental creativity
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This note was uploaded on 02/20/2008 for the course ILROB 1220 taught by Professor Goncaloj during the Fall '07 term at Cornell University (Engineering School).

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Ilrob122November26 - Ilrob122 Change in Organizations I....

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