Feb 18 Lecture Outline

Feb 18 Lecture Outline - -Example: VALS III. Methods of...

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Feb. 18: Audience Analysis I. Key Function: Persuaders use audience analysis to adapt their message to the audience - Gather information about audience for a decision - Evaluate effectiveness of a message II. Audience Segmentation Demographics: who is the audience? Psychographics: what do they believe? What are their attitudes and preferences? 
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Unformatted text preview: -Example: VALS III. Methods of Audience Analysis Third-Party Ratings-Radio, Print Media, and Internet-TVs Nielsen Ratings: rating, share, viewership, sample issues Polling Dial-group testing Focus Groups Internet cookies Felicia Song, Spring 2008 Not to be Used Without Permission...
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This note was uploaded on 04/17/2008 for the course MC 2525 taught by Professor Song during the Spring '07 term at LSU.

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