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Feb 18 Lecture Outline

Feb 18 Lecture Outline - -Example VALS III Methods of...

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Feb. 18: Audience Analysis I. Key Function: Persuaders use audience analysis to adapt their message to the audience - Gather information about audience for a decision - Evaluate effectiveness of a message II. Audience Segmentation Demographics: who is the audience? Psychographics: what do they believe? What are their attitudes and preferences? 
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Unformatted text preview: -Example: VALS III. Methods of Audience Analysis • Third-Party Ratings-Radio, Print Media, and Internet-TV’s Nielsen Ratings: rating, share, viewership, sample issues • Polling • Dial-group testing • Focus Groups • Internet cookies Felicia Song, Spring 2008 Not to be Used Without Permission...
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  • Spring '07
  • Song
  • Nielsen Media Research, Nielsen ratings, audience Gather information, II. Audience Segmentation, Audience Analysis I.

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