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Unformatted text preview: Demographic Identification- age, sex, race, etc. Shared Circumstances- Ideological Identification- concerns beliefs and assumptions that we might have-Shared cultural beliefs (broad)- core ways of thinking a society might have; mainstream public opinion-Group-specific norms- women (botox, dove, etc) II. Key Characteristics of Contemporary Audiences A. Size Strategies: Broadcasting vs. Narrowcasting B. Primary Audiences vs. Secondary Audiences (unintended) C. Anonymity D. Audience Control Control over reception of messages Control over production of messages Felicia Song, Spring 2008 Not to be Used Without Permission-User-generated content Felicia Song, Spring 2008 Not to be Used Without Permission...
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This note was uploaded on 04/17/2008 for the course MC 2525 taught by Professor Song during the Spring '07 term at LSU.
- Spring '07