Feb 11 Lecture Outline

Feb 11 Lecture Outline - Demographic Identification- age,...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Feb 11: The Audience I. Finish “News as Persuasion”  News Media Organizations - External Considerations Relationships with parent companies - Stories that offend are avoided because they could be concerned with legal  pressure. - Stories about corporate interests are ignored.  Example, ABC’s story on Disney  hiring sex offenders and killing it, then Disney’s president’s comment. Relationships with advertisers  - Threats of advertiser boycotts influence stories.  Ex 60 minutes episode on use  of pesticides on food, fruit advertisements withdrawn. II. Introduction:   Who watches the Superbowl? Broader ages and types of audiences.  Not necessarily small children or the elderly.  Upper and  middle class.  1/3 women, ¼ African American.  III. IDENTIFICATION with the Audience
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Demographic Identification- age, sex, race, etc. Shared Circumstances- Ideological Identification- concerns beliefs and assumptions that we might have-Shared cultural beliefs (broad)- core ways of thinking a society might have; mainstream public opinion-Group-specific norms- women (botox, dove, etc) II. Key Characteristics of Contemporary Audiences A. Size Strategies: Broadcasting vs. Narrowcasting B. Primary Audiences vs. Secondary Audiences (unintended) C. Anonymity D. Audience Control Control over reception of messages Control over production of messages Felicia Song, Spring 2008 Not to be Used Without Permission-User-generated content Felicia Song, Spring 2008 Not to be Used Without Permission...
View Full Document

This note was uploaded on 04/17/2008 for the course MC 2525 taught by Professor Song during the Spring '07 term at LSU.

Page1 / 2

Feb 11 Lecture Outline - Demographic Identification- age,...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online