legal-profession-publicity-rules-2001.pdf -...

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LEGAL PROFESSION (PUBLICITY) RULES 2001
Professional Practice I (Multimedia University)
StuDocu is not sponsored or endorsed by any college or university
LEGAL PROFESSION (PUBLICITY) RULES 2001
Professional Practice I (Multimedia University)
Downloaded by AZIRAH BINTI AZHAN Unknown ([email protected])
lOMoARcPSD|4396206

LEGAL PROFESSION (PUBLICITY) RULES 2001
The aim & intenton of the PR
■ to ensure that the service is a mater of quality rather than price
■ to minimize commercialism in an honorable profession; and
■ to preserve the dignity of the profession.
■ Opponents view
■ advertsing is necessary in order to ensure compettveness; and
■ to give access to the quality and price of services.
Rule 2- approved informaton that can be disclosed by an A/S
- approved informaton means only one or more the following i.e. the name, address,
telecommunicaton, business hours of the frm.
- The year in which the frm or its predecessor in ttle was established.
- The merger of frms if any
- Area of practce
- Academic and professional qualifcatons
Applicaton
Rule 3 - it states these rules apply to every A/s whether he is practsing as a sole proprietor
or as a partner, an employee or a consultant of a frm.
Rule 4- Advocate and Solicitor not to publicize except in accordance with these Rules.
- It states that no A/s shall publicise his practce or practce of his frm, or permit or
allow any of his employees or any persons to publicize that practce, in any manner
except in accordance with the Rules
- No A/S shall solicit or atempts to solicit professional business in the opinion of the
Bar Council amounts it to publicity.
Rule 5- Publicity within Malaysia
- (1) (a) - A/S who publicises his practce or frm within Malaysia shall not do so in a
manner likely to diminish public confdence that brings disrepute to the profession.
- The manner should not be regarded as being ostentatous, in bad taste, misleading,
deceptve, inaccurate, false, sensatonal, intrusive, ofensive or in any other way
unbeftng the dignity of the legal profession.
- (2)(a)- A/S shall not claim that he is a specialist or expert in any area of practce.
- Shall not make any direct or indirect reference to the number or proporton of cases
that have been successful.
- Shall not state anything that would be construed as ofering any inducement to, or
imposing any duress, upon any person as a means of obtaining professional business
for himself or his frm.
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- A/S should not make any statement relatng to the rates charged by him or his frm’s
method of charging.
- A/S not allowed to make any laudatory (congratulatory/ admiring/ complimentary)
references to himself or his frm, or directly or indirectly extol the quality of the
professional services provided by him or his frm.