Jan 28 Lecture Outline

Jan 28 Lecture Outline - Jan 28: Media in Persuasion I....

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Jan 28: Media in Persuasion I. What is Media? Product of Interaction between Sources, Channels, Content, Audience o Similarities- o Differences-  U2 and Greenday, groups that supposedly have serious messages in their music.  They are  known for their attempts to make statements in society  vs. US President One given in Superdome at a football game vs. Gettysburg Audience—“saints are coming”- delivered to public as a whole to raise awareness and cause  action.  Vs.  “Gettysburg address” –  The video was first released through YouTube, meaning the audience was intended for the  media age. The medium- the music video is primarily visual, while the speech is primarily audio. Both lengths are exactly the same.  However some feel that the video holds attention better.  In this age, certain forms of media are more persuasive to us. II. Media as Channel: Marshall McLuhan- “The Medium is the Message” Media = Medium + Content He is saying that the way a subject is delivered affects how it is absorbed or interpreted.  o The content- the programming, the written material, or the  messages  that are distributed through media. o The medium- inherent  technical  features of a media that characterize or shape how the content gets  delivered. III. Walter Ong’s Theory of Media Cultures
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This note was uploaded on 04/17/2008 for the course MC 2525 taught by Professor Song during the Spring '07 term at LSU.

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Jan 28 Lecture Outline - Jan 28: Media in Persuasion I....

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