{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Feb 25 Lecture Outline2

Feb 25 Lecture Outline2 - February 25 Culture Persuasion I...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
February 25: Culture & Persuasion I. Intro to Culture Persuaders need to understand culture in order to identify and relate to their audience. Persuaders also have interests in shaping and transforming culture. Those who can shape a culture possess a lot of power. They can use that power to direct them towards certain products, beliefs, or assumptions. Persuaders often use culture, words, images, etc. as part of their message. They are significant products of culture and what images we choose are cultural decisions to decide what makes sense or is meaningful to an audience. Culture is often used to describe aesthetics. High culture Ballet, sculpture, modern art, etc. Referred to as upper class, highly educated, etc. Pop culture Not limited to the elite, but for the masses. Usually has a commercial purpose. --PAUL POTTS was a cell phone salesman—instance in which high and popular culture clash; average man who sings opera.
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern