Feb 25 Lecture Outline2

Feb 25 Lecture Outline2 - February 25: Culture & Persuasion...

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February 25: Culture & Persuasion I. Intro to Culture Persuaders need to understand culture in order to identify and relate to their audience. Persuaders also have interests in shaping and transforming culture. Those who can shape a culture possess a lot of power. They can use that power to direct them towards certain products, beliefs, or assumptions. Persuaders often use culture, words, images, etc. as part of their message. They are significant products of culture and what images we choose are cultural decisions to decide what makes sense or is meaningful to an audience. Culture is often used to describe aesthetics. High culture Ballet, sculpture, modern art, etc. Referred to as upper class, highly educated, etc. Pop culture Not limited to the elite, but for the masses. Usually has a commercial purpose. --PAUL POTTS was a cell phone salesman—instance in which high and popular culture clash; average man who sings opera. Subculture
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This note was uploaded on 04/17/2008 for the course MC 2525 taught by Professor Song during the Spring '07 term at LSU.

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Feb 25 Lecture Outline2 - February 25: Culture & Persuasion...

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