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Unformatted text preview: A. Persuasion aims to not only alter and change attitudes, but reinforce and strengthen them too. B. Strategies of Identification 1) Obvious and direct 2) Creating Antithesis; “Us” vs. “Them” 3) Unnoticed, subtle IV. Contemporary Persuasion in a Mediated World • Audience-oriented • Causes of successful persuasion are hard to determine • Much is left unsaid; use of irony • Everywhere, but invisible to us • Reflexive and on-going Felicia Song, Spring 2008 Not to be Used Without Permission...
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This note was uploaded on 04/17/2008 for the course MC 2525 taught by Professor Song during the Spring '07 term at LSU.
- Spring '07