Jan 16 Lecture Outline

Jan 16 Lecture Outline - A Persuasion aims to not only...

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Jan 16 Lecture Outline: Dynamics of Contemporary Persuasion I. Introduction: How do we typically think persuasion works?  A. Linear Model of Communication Source  Message  Channel   Receiver B. Weaknesses of this Model II. This Course’s Working Definition of Persuasion: Persuasion is the co-production of meaning that results when an individual or group of individuals uses language strategies and/or symbols to make audiences identify with them. Variables in Persuasion: Persuader, Audience, Message, Medium Persuader    Message   Audience MEDIUM III. Persuasion as Identification; Forming Relationships
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Unformatted text preview: A. Persuasion aims to not only alter and change attitudes, but reinforce and strengthen them too. B. Strategies of Identification 1) Obvious and direct 2) Creating Antithesis; “Us” vs. “Them” 3) Unnoticed, subtle IV. Contemporary Persuasion in a Mediated World • Audience-oriented • Causes of successful persuasion are hard to determine • Much is left unsaid; use of irony • Everywhere, but invisible to us • Reflexive and on-going Felicia Song, Spring 2008 Not to be Used Without Permission...
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  • Spring '07
  • Song
  • Contemporary Persuasion, Dynamics of Contemporary Persuasion, Persuasion I. Introduction, Relationships A. Persuasion

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