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Marketing Summary.pptx - Chapter 1 Definition and Concept...

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Definition and Concept ofMarketing Principles, Goalsand ApproachesChapter 1
What I Need to KnowAs we study and immerse ourselves in “Principles of Marketing” inthe process, it is necessary to know some Marketing Principles andStrategies. The pre-requisite of this subject is Organization andManagement and Applied Economics. This presentation is subjectedto discuss the content of Module 1 – The elements of MarketingPrinciples, Strategies and Contemporary Marketing Approaches.Most Essential Learning Competency:After going through this module, you are expected to achieve:1. Define and understand marketing, concepts and principles;2. Understand the goals of marketing and its social effects; and3. Discuss the goals of marketing
What I KnowInstructions: Fill-in the blanks to identify the following termsin Applied Economics and Organization and Managementsubjects. Choose the answers from the box below.1.Works toward the organization’s goals using its resourcesin an effective and efficient manner.2.A social science that deals with the allocation of scarceresources to meet the unlimited human needs and wants.3.Consists of the interlocking functions of creatingcorporate policy and organizing, planning, controlling, anddirecting an organization’s resources in order to achievethe objective of that policy.
4. Mean an expression of financial value of all consumedinputs when producing goods, services or any othersupporting activities or processes in the company.5. Is state when buyers and sellers transact on the purchaseor sale of goods and services.6. ____ are desired for goods and services we would like tohave but do not need.7. A special kind of want, and refer to things we must have tosurvive, such as food, water, and shelter.
8. Is a person or group of people who are the final users ofproducts and or services generated within a social system.9. Is an economic principle referring to a consumer’s desire topurchase goods and services willingness to pay a price for aspecific good or service. Holding all other factors constant, anincrease in the price of a good or service will decrease thequantity demanded, and vice versa.10. These are needed for the production of goods andservices such as Land, Labor, Capital, and Entrepreneur.
Choices:Economic ResourcesCostsManagerWantsNeedsManagementConsumerDemandMarketEconomicsEntrepreneurWants and Needs

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Term
Fall
Professor
professor_unknown
Tags
Marketing, American Marketing Association, Guerrilla marketing, Cloud Marketing

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