Session 17 Apple Case In-class Discussion

Session 17 Apple Case In-class Discussion - MGO 403...

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Oct. 28, 2015 Apple Case In-class Discussion MGO 403 Strategic Management
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Some Gentle Reminders Remember to bring the Apple case ( HBS# 712- 490) to class Remember to bring at least one computer to use within each group to do the group project in class Try to finish a draft of the first four parts of your report
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You should approach this project as a consulting team Your analysis, whether it is for the slides or presentation, should include: 1. Brief case introduction 2. Vision, mission, and history 3. Industry analysis 4. Internal analysis 5. Assessment of company corporate-level strategy 6. Assessment of company business-level strategies 7. Identification of strategic challenge 8. Conclusions and recommendations For detailed information, check UBLearns
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IBISWorld (only for industry analysis) S&P (industry and firm analysis) Business Insights: Global (industry and firm analysis)
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Industry Analysis Steps o 1. Define the industry o 2. Identify the competitive forces (Porter’s Five - forces model + complements) o 3. Analyze, assess, and forecast o 4. Make an overall assessment and summarize the major opportunities and threats
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Define the industry o How to define the industry depends on the purpose of your analysis o
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