Session 16 Disney case discussion

Session 16 Disney case discussion - hotel business create...

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Jinjing Zhu Disney case: The Walt Disney Company: The Entertainment King MGO 403 Strategic Management
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Agenda Analysis of Disney ’s corporate -level strategy
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Case Preparation Questions Why has Disney been successful for so long? o What is Disney’s core business? o How does the diversification into theme parks and
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Unformatted text preview: hotel business create value for Disney? Should Disney have acquired ABC? o Group 1-4: FOR the acquisition o Group 5-8: AGAINST the acquisition Robert A. Iger Michael Eisner The Disney Brand http://brandirectory.com/ Disney Cartoon Characters...
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