1.8 Putting It Together_ What Is Marketing_ – Introduction to Marketing I (MKTG 1010).pdf

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1/7/22, 1:20 PM1.8 Putting It Together: What Is Marketing? – Introduction to Marketing I (MKTG 1010)1/61.8 Putting It Together: What IsMarketing?Marketing is a powerful tool that serves a variety of functions for organizations, individu-als, and society. Let’s take a moment to revisit some notable examples of marketing ac-tivity from earlier in the module. What’s happening to make each of these exampleseffective?Marketing sells products.Marketing informs organizations about what people want, and it informs people aboutproducts and services available to feed our wants and needs. From overt advertising tocovert “recommendations” about things you might like based on other things you’ve pur-chased, marketing shows us different choices and tries to in±uence our buying behavior.As you view its site, Amazon.com gleans information about you and what you’re shop-
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