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4.7 American Studies 100

4.7 American Studies 100 - American Studies 100 Wednesday...

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American Studies 100 Wednesday, April 7th, 1999 Announcements: Lecture notes: Mass, Popular and Material Culture Production, Consumption, and Marketing Every culture creates objects that help them deal with the world Objects made by/ modified by a peoples/culture reflect their beliefs and values One can chart a change in culture by a change in the material culture Products are public signs of identity What we buy/consume can be used as a sign of what we think of ourselves and what we want others to think of us With mass marketing, new models of behavior can be marketed to people of different backgrounds generating resulting conformity based on middle class consumer values People express themselves through what they consume Pop culture shapes American culture Frederick Jackson Turner - Americans have an optimistic view that we can always have more - When the land of the frontier was ending, Americans turned to economics
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