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Unformatted text preview: 3. Growth: Desire for personal growth and development 4. More than one level can be activated at the same time iii. Acquired Needs Theory 1. McClelland used Thematic Apperception Test (TAT) to measure three types of human needs 2. Three Types of Human Needs a. Need for Achievement: Desire to do something better or more efficiently, to solve problems or master complex tasks (conscientiousness) b. Need for Affiliation: Desire to establish friendly and warm relationships (agreeableness) c. Need for Power: Desire to control others, to influence their behavior iv. Different Approach 1. Process Theories: What are the thought or cognitive processes that…. . QuickTimei and a TIFF (Uncompressed) decompressor are needed to see this picture....
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- Fall '07
- Psychology, Thematic Apperception Test