IlrobSeptember10 - ILROB I Motivation set of processes that...

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ILROB September 10, 2007 I. Motivation: set of processes that arose, maintain, and direct human behavior towards a goal a. Content Theories: Offer ways to profile or analyze individuals to identify needs that motivate behavior i. Maslow’s Hierarchy of Needs 1. Lower needs must be satisfied before other needs can serve as motivators 2. QuickTimen and a TIFF (Uncompressed) decompressor are needed to see this picture. 3. PROBLEMS: a. People do not stop thinking about basic needs just because they are satisfied b. Different cultures emphasize different needs i. Put social emphasis on top instead of individual ii. Common in Asian/Indian cultures ii. ERG Theory: Maslow’s 5 needs compressed to 3 1. Existence: Desire for physiological and material well being 2. Relatedness: Desire for satisfying personal relationships
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Unformatted text preview: 3. Growth: Desire for personal growth and development 4. More than one level can be activated at the same time iii. Acquired Needs Theory 1. McClelland used Thematic Apperception Test (TAT) to measure three types of human needs 2. Three Types of Human Needs a. Need for Achievement: Desire to do something better or more efficiently, to solve problems or master complex tasks (conscientiousness) b. Need for Affiliation: Desire to establish friendly and warm relationships (agreeableness) c. Need for Power: Desire to control others, to influence their behavior iv. Different Approach 1. Process Theories: What are the thought or cognitive processes that…. . QuickTimei and a TIFF (Uncompressed) decompressor are needed to see this picture....
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  • Summer '07
  • Psychology, Thematic Apperception Test

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