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Unformatted text preview: • Develop Marketing Strategies i. Select target market ii. Develop Marketing Mix Programs (product, price, promotion, & distribution) B. Marketing Implementation • Set the Marketing Budget • Develop specific action plans • Organize the marketing function C. Marketing Control and Evaluation • Establish performance standards • Trend analysis • Reduce differences between actual and desired performance (exploit positive deviations) • Marketing research Internal Environment • Corporate resources & competencies • Corporate culture External Business Environment • Economic environment • Competitive environment • Technological environment • Legal environment • Sociocultural environment 1 • Natural environment 2...
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- Spring '08
- Marketing, marketing management process, Marketing Function Marketing, a. Marketing planning, I. Strategic Planning