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Unformatted text preview: Develop Marketing Strategies i. Select target market ii. Develop Marketing Mix Programs (product, price, promotion, & distribution) B. Marketing Implementation Set the Marketing Budget Develop specific action plans Organize the marketing function C. Marketing Control and Evaluation Establish performance standards Trend analysis Reduce differences between actual and desired performance (exploit positive deviations) Marketing research Internal Environment Corporate resources & competencies Corporate culture External Business Environment Economic environment Competitive environment Technological environment Legal environment Sociocultural environment 1 Natural environment 2...
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This test prep was uploaded on 04/17/2008 for the course MGT 3300 taught by Professor Sanjay during the Spring '08 term at Georgia Institute of Technology.
- Spring '08