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Unformatted text preview: Marketing Management, Mgt 3300 ALKA VARMA CITRIN Exam 1 Study Guide This exam will consist of approximately 60-65 multiple choice questions from chapters 1 to 4. Please bring a well sharpened pencil and an eraser to use to complete the exam. You are responsible for information contained in the text book in addition to the classroom lectures and discussions related to both in class and homework exercises as well as videos. The following topics are meant to serve as a guide to help you study for the exam. Chapter 1 * Define marketing, the marketing concept, market potential. What constitutes a market? What is the difference between a buyer's and seller's market? What are the conditions necessary for a marketing activity to occur? What are the different types of marketing exchanges (barter, counter trade, etc.)? * Different types of utility (form, place, time and possession) and what they mean, the elements of the marketing mix (product, price, promotion, and place -distribution) and what they mean...
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- Spring '08