Exam 1 study guide_2007

Exam 1 study guide_2007 - Marketing Management Mgt 3300...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Marketing Management, Mgt 3300 ALKA VARMA CITRIN Exam 1 Study Guide This exam will consist of approximately 60-65 multiple choice questions from chapters 1 to 4. Please bring a well sharpened pencil and an eraser to use to complete the exam. You are responsible for information contained in the text book in addition to the classroom lectures and discussions related to both in class and homework exercises as well as videos. The following topics are meant to serve as a guide to help you study for the exam. Chapter 1 * Define marketing, the marketing concept, market potential. What constitutes a market? What is the difference between a buyer's and seller's market? What are the conditions necessary for a marketing activity to occur? What are the different types of marketing exchanges (barter, counter trade, etc.)? * Different types of utility (form, place, time and possession) and what they mean, the elements of the marketing mix (product, price, promotion, and place -distribution) and what they mean...
View Full Document

{[ snackBarMessage ]}

Page1 / 2

Exam 1 study guide_2007 - Marketing Management Mgt 3300...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online