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Unformatted text preview: communication systems’ quality) o Internet coverage o Levels of economic development (LDC, developing, developed) • Political/Legal Environment o Economic sanctions, nationalization, expropriation o Product requirements, local content rules o Human rights issues • Cultural Environment o Values, norms, customs, symbols, superstitions o Language o Ethnocentricity o Cultural change Evaluate alternatives for international market entry • Direct ownerships • Strategic alliances • Contractual agreements (licensing, franchising, subcontracting) • Exporting • Domestic Standardization versus Localization • Efficiency versus customization Global Implications for the Marketing Mix • Product (extension, adaptation, invention) • Price (transportation costs, tariffs, exchange rates, gray marketing, dumping) • Promotion (standardization versus localization) • Distribution...
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This test prep was uploaded on 04/17/2008 for the course MGT 3300 taught by Professor Sanjay during the Spring '08 term at Georgia Institute of Technology.
- Spring '08
- Business Ethics