IM- Group15.docx - International Marketing Assignment...

International Marketing Assignment
Submitted By:-
Aditya V Kumar 20003
Akansha Bhargava 20004
Shreya Kulshreshtha 200051
Mayank Bellani 20265
Yash Sharma 20297
Shreya Gupta 20470
Company Taken- Sony
Country Exported- South Africa
PEST ANALYSIS
South Africa is trying to improve conditions for budding businesses. But
companies outside the country question whether to expand into it due to several
issues. This PEST Analysis will examine the many situations South Africa is
currently experiencing that may affect businesses.
POLITICAL
Political Structure
South Africa is a parliamentary republic with the president being both the head of
state and the head of government. The president appoints a Deputy President and
Ministers to form the Cabinet to administer the state affairs. Pretoria is the
administrative capital of South Africa, while Cape Town is the legislative capital.
Similarly, Bloemfontein is the judicial capital of the country. South Africa has
coasts on both the South Atlantic and Indian Oceans.
Traits
The South African political environment is often clouded by corruption,
mismanagement, political intolerance, popular protests, and violence. These
problems often slow down economic development and progress. Therefore,
maintaining political relations and keeping up with the government guidelines will
be a major task for our company.
ECONOMIC
Country Standing

South Africa is known as the 42nd largest economy in the world in terms of
nominal GDP according to Statistics Times, 2020. The GDP stands at around 282
billion USD. However, it was higher in 2019. This shows the impact of global
lockdown on the country’s economy in 2020.
Mixed Economy
South Africa has a system of mixed economy. It is one of the five BRICKS
economic giants. BRICKS stand for Brazil, Russia, India, China, and South Africa.
Some of the top imports of South Africa are machinery and equipment, chemicals,
petroleum, scientific instruments, and food materials.
Economic Percentages
● Corporate income tax in South Africa for both resident and non-resident
companies is a flat 28% (PwC, 2020). However, small businesses pay a
lower rate of tax.