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Fight Club

Fight Club - Consumerism in Fight Club The novel Fight Club...

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Consumerism in Fight Club The novel Fight Club, by Chuck Palahniuk was published in 1996 and adapted as a motion picture starring Brad Pitt and Edward Norton in October of 1999. Both the novel and movie, although at first disappointments in their releases, eventually proved to be great pieces of work for this lone reason: Fight Club is a reflection of the suffering experienced by the “Generation X” male who feels trapped in a world of the grey-collar working-class, a world filled with materialism and distractions, a group of men raised in single-parent families often void of a male role-model, and a world where there is no great cause for the average male to fight for. Whether consciously, or subconsciously, the average “Generation X” male of modern society can relate to and understand Fight Club, which makes the motion picture such an important proclamation regarding the state of our modern culture. In Fight Club, we meet our main character who comes to us nameless. He is referred to as “Jack” but his name is not important. He is without a name because he represents “any man”, any one of those “Generation X” males living in our society at present. Jack is a thirty-year old man employed as a recall coordinator for a major automobile company. He lives in a condo that is furnished with all the comforts of modern society that can be found in the homes of millions across North America, referred to as the “IKEA nesting instinct”. Jack owns a car and has obtained a wardrobe that is respectable in modern society. Despite all of these things, Jack is not satisfied with his life. He feels unhappy, unfulfilled, and tortured with the affliction of chronic insomnia. Jack asks his doctor for help with his insomnia and receives the response that if he wants to see real pain, he should attend some of the support groups at a local church. Jack attends these support groups, in fact he starts to attend them religiously using false names and pretending
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he belongs. Jack frequently attends groups for men with testicular cancer, groups for sufferers of brain parasites and blood parasites, and other sorts of groups, and suddenly Jack finds he can sleep again. The support groups give Jack a sense of belonging, a sense of being important to others. Jack is found saying, “This is why I loved the support groups so much. If people thought you were dying, they gave you their full attention. If this might be the last time they saw you, they really saw you. People listened instead of just waiting for their turn to speak. And when they spoke, they weren't telling you a story. When the two of you talked, you were building something, and afterward you were both different than before.” You begin to see that Jack feels frustrated with others in his life, feeling as if they are too caught up with their own problems to truly care about how he feels, what is happening to him, and what he needs and wants in life. It is alluded to that the average “Generation X” male also
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Fight Club - Consumerism in Fight Club The novel Fight Club...

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